Jean-Marc Seynhaeve is a designer and innovation consultant based in Sydney. He has worked in the field of sport for multinationals companies based in France, Russia and Australia. His track record includes many innovative and patented creations, recognized by more than 18 international design awards, as well as press releases. Jean-Marc Seynhaeve’s products have greatly contributed to people's life and made sport more accessible and enjoyable. His process is based on a deep analysis of the user experience, whose in combination with his creative leadership, has proven great results. He is recognized among teams of designers, engineers and brand managers as an outstanding designer, a creative leader, inspiring people, enhancing their contributions to make the best out of it. Likewise, not only his creations are popular, they have remarkably contributed to the business results of the companies he worked for.